Brand identity

Your brand communicates the personality and values of your business; it identifies you to your customers and your prospects, to your products and services. 

PGA develop brands by establishing a position and a focus on your business personality. We research and develop the business vision, the values and the market positioning. We have designed some pretty meaningful and memorable brands, such as the feathers for the Welsh Rugby Union and the Red Kyte for Powys Council. We design brand marks, colour palettes, font styles and applications guides. We can also develop a ‘tone of voice’ for brand messages and a copy style for text in print or on the web. To give life to brands, we produce guidelines for applications and training for implementation to manage the future of your brand.

Brand products

  • Brand audit
  • Brand identity
  • Brand positioning
  • Brand names
  • Brand applications guide
  • Brand literature systems  
  • Stationery systems

Case studies

Welsh Blood Service brand identity

Welsh Blood Service
Peter Gill & Associates has created a major new brand identity for the Welsh Blood Service.

Tubex brand development

Tubex
As world-leading manufacturers of tree and vine shelters, Tubex needed a fresh new identity.

Brand development

Careers Wales
PGA has been chosen to carry out a major brand development project for nine Careers Wales centres in Mid Glamorgan and Powys.

Brand identity case studies »