Welsh Assembly Government
Bilingual producers and wholesalers directory
The Welsh Assembly Government publish an annual directory to promote producers and wholesalers in Wales and encourage consumers to buy local produce.
The directory needed a new design identity and an effective direct marketing campaign to collect all the essential information. Following the Welsh Assembly Government guidelines, PGA created a new design style, using covers with black backgrounds to draw attention to the True Taste logo, and a unique colour bar of orange, green and mustard. PGA designed a set of A5 direct marketing postcards and digital postcards with bilingual headings, aimed at producers and wholesalers in Wales.
The directory was launched by the Minister at a Senedd event, receiving very positive feedback. The client was very pleased with the outcome, and plans to use the directory to promote Welsh food to the trade throughout the UK.
