Celsa Steel

The RC Desktop Toolkit

As the largest producer of reinforcement in the UK, Celsa Steel were in need of a new item to promote their company, whilst providing enough practical information to the company’s engineers.

PGA designed and produced a promotional desktop calendar, which advertised Celsa Steel whilst displaying informative charts and tables for the company’s engineers. Several of the diagrams and tables in the calendar were redesigned, using different colours for each section, providing quick reference for the target audience.

The Toolkit proved very popular and was sent to engineers across the globe. As a result of the Toolkit’s success, the client published a second edition.