Features

• Search Engine Optimisation (SEO)
• E-flyers
• Interactive digital brochures
• Browser compatability
• Maintenance contracts
• Page turning

Search Engine Optimisation (SEO) – The ongoing battle.

You may have noticed your website slipping down the Google rankings lately or not appearing on key search terms you would expect to see it appear? This is because SEO is not just a one off effort that takes place when a website is first developed. The reality is it needs constant attention and if your competitors are spending money on their own SEO it is very easy to lose your ranking. By assessing what your customers are looking for when they search for your services, and using the latest techniques we can help boost your ranking, to make sure your site is as visible as possible. There is no correct amount to spend on SEO as the sky is the limit on what can be done. PGA can assess your site and suggest SEO to fit any budget and timescale.

E-flyers - Reaching your target audience without using a stamp

You may already use e-flyers or wonder if they work. Well depending on what information you are trying to get across it can be a very cost effective and useful tool.There are two main types of e-flyers – HTML and Plain text. Both have advantages and disadvantages. The main advantage of HTML is that it looks fantastic and can really engage the reader, whereas the main disadvantage is that it can get treated as email spam.

The main advantage of plain text is that it very rarely gets treated as spam but the disadvantage is that it can look very uninspiring. Both ways can work depending on the application they are used for. PGA can design, build and send out e-flyers from a database ranging from 1 – 100,000 recipients. We can also supply a report outlining how many people viewed it, which links were clicked and how many bounce backs were received. This is very good for analysing how successful the marketing effort was and also helps cleanse your database.

Interactive ‘screen friendly’ digital brochures – cost effective marketing?

Have you produced a brochure or piece of marketing literature that you would really like to share with a wider audience without increasing your print spend? Interactive digital brochures could be the option for you. They are effectively a digital version of the printed brochure except the artwork is manipulated so that it displays full screen, in a landscape format, one page at a time. Unlike the standard PDF format where you need to zoom in and out of the page to read the content. If the brochure is a portrait format we can re plan the content into a screen format and provide a navigation bar to access the content from any page. We can link a series of marketing materials together and provide them in one digital brochure with a cover and contents screen or a series of bulleted screens as part of a digital presentation. The main advantage is that the material can be updated and re-issued at anytime without the need to reprint. This can be sent by email or hosted on your website as a downloadable PDF or we can host it as a web micro-site with a plain text email link.

Browser Compatibility – Ensuring your site continues to look the way you intended.

Just when you thought we didn’t need another web browser Google Chrome has appeared and on the horizon Internet Explorer 8 is on the verge of being released. You may find that your website might not quite look the same across all the different browsers available. The reason for this is that no site is future proof and when it was built it was probably optimised to work on the latest version of Internet Explorer and therefore when new browsers arrive there is no guarantee that the site will display properly. Another reason that sites do not always display properly on different web browsers is because they use different web standards and interpret code differently. We can fix your site so that it is consistent across all browsers and look exactly as you intended it too originally. PGA can do a browser compatibility test and make changes to your code to ensure that the site looks consistent no matter which browser it is viewed in.

Maintenance contracts – How all those little changes soon add up!

Do you often look at your website and think that there are little changes you would like to make, but think that it will cost more than you want to pay? Well why not set up a maintenance contract, this will allow you to make changes at anytime to the site with out the need for quotes or PO’s every time you want to make one little change. PGA can offer a maintenance contract that will suit the frequency of changes you are likely to make in a month. PGA will bill you for the year’s contract upfront and then whenever you would like a change you can contact us and the change will be made.

Sexy Web Ideas – Is page turning for you?

Everyday there are new ideas floating around the web that make you sit up and say WOW. One such idea is interactive page turning marketing literature. You may be thinking that you have seen it before and you are right, but previously it has been very expensive to produce. We have developed our own version that is very cost effective. All we need is your existing artwork and we can do the rest. Once it is finished you can host it on your website and send links to each client. Please see below for an example of page turning in action using our own What Next brochure.

PGA can provide all these solutions and many others. To find out more please contact tim@petergill.com